What to Blame: Is it users of SEO tools or is it Google?
I confess. Prior to hearing about SEO apps and site optimization trade, I was of the opinion that Google was the best thing ever. I Googled everything from people, to pictures, to articles to weird gadgets and indiscriminately trusted the findings. Then I found out about SEO tools and an entire e-commerce focused on promoting sites, and my beliefs changed. But even prior to that, having done some reflective reading, I got a hunch that search engines, Google to boot, know far from everything, and share with the users a fraction of what they know.
My search travails soon persuaded me that Flikr is a more comprehensive image search source, that with the help of social bookmarking tools I can have quality current events coverage without having to rummage through Google SERPs (rummaging seems more appropriate than Google search), and human search is better handled by Facebook. It seems like when I search for obscure gadgets on Google, the results are almost always messy, to put it kindly. Try Googling for SEO software and other SEO related subjects on Google and you are just about prepared to surrender your sanity. I mean, tell me, what’s the relationship between SEO products and online education websites or Internet casinos? Gladly, in my distress.
So when news of link building software and the whole field built around it entered my humble worldview, my suspicions about webpages landing on first page of Google increased manifold. Do they merit to show up on there and who is to blame, Google or webmasters using SEO products. The moral quandary is immense. Do I quit using my SEO google rank checker or do I stop using Google instead? I concluded that I can’t turn away from Google just yet. At least not until the worthy contender enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue using my SEO products.
To be honest, SEO tools is the reason why guys like me get discovered on the net. smart as they are, Google search algos are unlikely to find some average dude and index his domain well. In this respect, I still am an unyielding fan of SEO tools and organic search. If it was all about the cash, the Fortune entities would squish me before I knew it. And there are hundreds of businesses on the Fortune list! But here is something else that annoys me and other backlink checker users, I am confident. There are people who invest in SEO products and use them to sell beddingon casino sites and the like. What we are left with is junk that not only takes over the Internet but is also well positioned by search engines.
What is the user perspective on this? People search for SEO software reviews and will instead find unrelated SERPs. They get disappointed. So much for the “Internet equality”. Does this mean that SEO application and service field is bad? Probably not.
The unethical users of SEO tools need to stop corrupting the Web but it’s like ordering hackers to stop cracking the code. The sad side about it is that black hat SEOs are abusing the chance to be noticeable on the Internet that is offered to the random dude like myself. For now we just have to treat them. One can only wish that Google will put more emphasis on spotting the schemers unethically using SEO apps, and if Google doesn’t, the big Google will.
Tags: google, Optimization, SEO, software tools, tool