SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a modern SEO is a tendency to abandon utilizing automatic SEO software. It is even said that using automated software can hurt your SEO stats. On the other hand, search engine optimization is a field where the volume of tedious routine work is enormous. Doing all of it by hand is much more complex and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to determine which actions can be performed by hand indeed, and which ones are better to perform automatically.
1) Content creation. There are hundreds of applications that present automatic synonymizing of any given text. There are products that even claim to create human-readable texts generated absolutely automatically. However, until computers will begin to comprehend the sense of a text, they won’t be able to produce a more or less readable automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, instead of throwing those funds into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second irreplaceable SEO task, though somebody could name it the first. A quality link building needs you to look over tons of potential linking partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rank at the same time. Such task can be automated for a small percent, because you don’t have to locate possible linking sites by hand. However, the final conclusion still is up to you. It is you who should consider the quality of websites and evaluate their relevance to your niche. Finding link partners is merely 10% of a job. The rest is done manually.
3) Monitoring search engine positions. Basically, you use this to value your efforts – whether you’re doing ok, or your activity doesn’t hit the goal. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your website isn’t listed within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to restrict search engine position checks with first 40-50 results. However, if there is a significant amount of keywords to control, the process may still eat a large amount of time. And here is where the automation is really needed! With an automated rank monitor you can save tons of hours comparing to what you would spend if did that manually. However, you should only use search engine friendly products, to prevent possible issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your sphere is another job that is automated with minimum efforts. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.
In conclusion, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking